Courses for Professional Organizers - Courses for Clients
Your Home Editor™ will now help you create a successful plan for starting your business at a professional organizer.
To learn more, read below then call me at 727.239.3511 for a FREE 30 minute consultation at my office.
Why have me as your coach?
I started my business a year and a half ago and was able to—in a very short time—brand myself and grow a successful luxury-service business, in the midst of a recession. I was fully booked within eight months time, hiring two other women to be a part of my organizing team to help with the influx of clients. In this short time I also wrote several articles that were published in local magazines, and was featured in articles in the St. Pete Times and Tampa Tribune. I was also a guest on local radio show as well as an XM 155 radio show called Chick Chat. In addition, I am spearheading the formation of a local NAPO Chapter.
If I can do all this, I can show you how to do it too!
Why am I qualified to teach you?
My professional experience is in the world of graphic design, public relations, marketing and education. In Miami I was the Public Relations Manager for the Fontainebleau Hilton Resort and for DJS Advertising for several years. I also worked as a photographer, writer, and graphic designer for the local city magazines South Florida Magazine, Miami Metro, and Ocean Drive.
I then was a high school teacher for three years in Miami and then two years in Tampa. After having my second child I started my organizing business. My 14 years of professional experience working in and with the media gives me the know-how to teach you how to brand and market your business. My years as a teacher gave me patience and the ability to transfer skills.
And if nothing else, I’ll get your creativity flowing and we’ll have fun!
What will you learn?
I can work with you whether you are just starting out or have already started your business and need guidance and ideas to make it grow. I will walk you through the following areas:
Branding (or Re-branding)
I will help you
1. Choose a business name that lets you stand out from the crowd
2. Trade or service mark and incorporate that name
3. Discover/unmask your niche and corporate identity
4. Pinpoint your target market
5. Create your professional image through a mission statement
Getting Started
I will help you
1. Transition yourself from employee to self-employment.
2. Investigate and get appropriate liability insurance coverage.
3. Navigate the legal issues involved with starting a business.
4. Procure the tools needed to start your business.
5. Establish appropriate pricing and fee structures.
6. Create viable contracts and forms (like needs assessments).
Marketing
I will help you
1. Create a website that generates buzz and boosts business.
2. Brainstorm to create ideas and copy for basic printed materials (e.g. your
brochure).
3. Discover and develop other sources of income such as
A. product sales
B. how to gain, excel at, and get paid for speaking engagements
C. becoming an expert/author
4. Create advertising (how much, when, where?)
5. Utilize newsletters, blogs, social networking, contact management and email
campaigns
6. Use Public Relations to your benefit
A. write a press release that gets attention
B. submit articles for local publications and newsletters
7. Utilize networking as a marketing tool (look at various networking groups and their benefits)
8. Create a Power Team
9. Leverage the art of bartering
10. Create the perfect elevator speech
11. Use community involvement to your advantage
Client Interaction
I will help you
1. Professionally handle phone and email inquiries, and close the sale.
2. Create professional service proposals, confirmation emails and the like.
3. Develop first appointment protocol and follow up.
Goal Setting
I will help you
1. Measure the reality vs. the risks of owning your own business
2. Set goals that set you up for success
3. Discover where you get stuck and how to move through it
4. Learn the fine arts of time management and delegation
Professional Development
I will help you
1. As a guide through professional groups such as NAPO, NSGCD, NASMM,
NADDA, NAWBO, etc.
3. Sift through the must see websites, and suggested reading of magazines and
books
Plus MY tips, do’s and don’ts, lessons learned, biggest surprises, case studies and more!
Details
This is a four-month program. We will meet in person once a week, for a total of 16 sessions, at my office conveniently located just south of the Howard Frankland bridge and Gandy Blvd. If this location is not convenient for you (or you are out of state) and you would like to meet via teleconference, that can be arranged. Also, if there are certain portions of this program that do not apply to you, we can customize it to fit your new business needs.